I build ideas that blend creativity, culture, data, and technology—turning new tools and insights into work that feels useful, relevant, and human.

I don’t see data as a creative constraint. I see it as a way to better understand people, sharpen ideas, and make work that actually moves them.

I use AI as part of the creative process—from inspiration and concepting to workflow experimentation. It’s not just speeding things up; it’s expanding what’s possible.

I stay close to culture, platforms, and emerging tools. A lot of my real-time discovery comes from curating feeds that surface shifts before they hit the trade press.

Experiment with purpose. New technology only matters when it solves a real problem, creates real value, or helps a brand connect in a more meaningful way.

Music—especially electronic music. I’m fascinated by the mix of art, systems, hardware, and craft behind how it’s made and experienced.