Each vehicle in the Toyota line-up is filled with automotive innovation. Our task was to educate people in a way that’s as interesting as the features themselves.
This campaign was targeted at consumers who were in the market to buy a car within the next 1-3 months. During that time the average car buyer does researching, checking out sites like KBB, Auto Trader and others to help narrow down a decision.
All the 15 second spots are designed for pre-roll and is meant to inform about features that make the car stand out from its competition.
We chose a a hand drawn illustrative look to bring a unique visual style to the ads. Most of the videos on YouTube currently have over 600,000 views each. Totaling close to 9 million.