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July 20, 2019
0

Toyota’s New Augmented Reality Shopping Experience: A Shift In The Car Buying Journey?

By Chris Pierantozzi | Technology

Just when you thought augmented reality (AR) and mixed reality (MR) had fallen off the creative drawing board, Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR…

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May 17, 2017
0

Adweek: Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota

By Chris Pierantozzi | Technology

The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests.

The catch? The campaign was written by IBM’s supercomputer, Watson.

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January 17, 2017
2

Adage: How Toyota Used Artificial Intelligence for RAV4 Campaign

By Chris Pierantozzi | Technology

IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota…

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December 6, 2016
0

Automated imagination: How AI and machine-driven technology shaped marketing

By Chris Pierantozzi | Uncategorized

Interviewed on how AI will change the industry. Article below: No, robots didn’t overthrow the industry. More advanced artificial intelligence tools instead showed they might enable marketers to be more…

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June 29, 2016
1

Sherl Sandburg Says the RAV4 Campaign is the Future of Facebook Content

By Chris Pierantozzi | Business

In a recent interview Sherl Sandberg talks about the future of advertising, and the future of Facebook. And has some great things to say about the RAV4 Hybrid campaign.

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May 7, 2016
1

One Show Award Wins

By Chris Pierantozzi | Uncategorized

Prius Superbowl twitter stunt and RAV4 hybrid social launch both win at One Show Awards.

One Show Site Winners

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February 8, 2016
1

Saatchi LA Wins Silver at MIXX 2015 for Innovative Geo-Location Ad Initiative

By Chris Pierantozzi | Uncategorized

Silver for Saatchi LA in the Catagory Innovative Use of Creative Optimization Ad Technology

Full Article Here

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February 8, 2016
0

Adage Digital Crash Course Series Interview

By Chris Pierantozzi | Uncategorized

Saatchi & Saatchi Creative Director On The Perils Of Not Making Platform-Specific Content

Full Article Here

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January 15, 2016
0

Toyota sparks customized storytelling via 100,000 targeted video ads

By Chris Pierantozzi | Fun Stuff

The campaign uses data to scale personalization, with each spot built from three clips pulled from the collection of 100 interchangeable clips to reflect a Facebook user’s specific interests while also highlighting the RAV4’s product attributes.

Full Article Here

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About Me

I'm a creative with a background in programming, data and analytics.

Recent Posts

  • Toyota’s New Augmented Reality Shopping Experience: A Shift In The Car Buying Journey?
  • Adweek: Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota

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