Just when you thought augmented reality (AR) and mixed reality (MR) had fallen off the creative drawing board, Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR…
The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests.
The catch? The campaign was written by IBM’s supercomputer, Watson.
IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota…
Interviewed on how AI will change the industry. Article below: No, robots didn’t overthrow the industry. More advanced artificial intelligence tools instead showed they might enable marketers to be more…
In a recent interview Sherl Sandberg talks about the future of advertising, and the future of Facebook. And has some great things to say about the RAV4 Hybrid campaign.
Prius Superbowl twitter stunt and RAV4 hybrid social launch both win at One Show Awards.
Silver for Saatchi LA in the Catagory Innovative Use of Creative Optimization Ad Technology
Saatchi & Saatchi Creative Director On The Perils Of Not Making Platform-Specific Content
The campaign uses data to scale personalization, with each spot built from three clips pulled from the collection of 100 interchangeable clips to reflect a Facebook user’s specific interests while also highlighting the RAV4’s product attributes.