The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world.
This year’s most sought-after IAB MIXX Award – the Best-in-Show prize – went to the ALS Association for “The ALS Ice Bucket Challenge.” A viral grassroots marketing phenomenon, the campaign’s cause-related messaging and call-to-action were optimized through the power of digital distribution, resulting in hundreds of thousands of Facebook and Twitter posts, as well as millions of dollars to benefit the organization’s efforts.
“The winners of the 2015 IAB MIXX Awards demonstrate how imagination and technology can be woven together to move hearts and minds,” said Randall Rothenberg, President and CEO, IAB. “This work represents the finest in digital marketing the world over, and will surely influence the next generation of marketing campaigns.”
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