Just when you thought augmented reality (AR) and mixed reality (MR) had fallen off the creative drawing board, Saatchi & Saatchi, in partnership with Vertebrae, a company that creates AR…
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The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests.
The catch? The campaign was written by IBM’s supercomputer, Watson.
IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota…
The campaign uses data to scale personalization, with each spot built from three clips pulled from the collection of 100 interchangeable clips to reflect a Facebook user’s specific interests while also highlighting the RAV4’s product attributes.
Campaign for nonprofit group breaks in November.
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