One of the more innovative parts of the Nissan Sentra launch was its inclusion into the virtual world of Second Life. We started by building out a fully drivable car in 3D. Then made an island complete with a vending machine to get the car out of and a loop de loop to check out the handing. Nissan was the first car company in the space and we received quite a bit of press for it including being on the cover of USA Today.
