The 3rd generation Prius was an all new redesign of the iconic hybrid. The campaign “Harmony Between Man, Nature and Machine” was brought to life by connecting our audience to a digital billboard in Times Square. We created an app that allowed passerby’s to create a nature drawing, bringing the world of Prius to life in a personal way.
We engaged people not just in Times Square, but also through the Reuters homepage. There was a live feed of the sign, and an ad that users could create their own drawing to be featured in the billboard.
Product: Toyota Prius
Agency: Saatchi & Saatchi
- Media Partnership
- Social Engagement