Over 27 million people play fantasy football – a broad and highly diverse group of car buyers. The perfect fit for Toyota’s broad and highly diverse line up of cars.
It started as an exclusive partnership between Yahoo Fantasy Football and Toyota. Instead of just running an endless amount of banner ads in the space, we became part of the experience.
We introduced the Toyota Hall of Fame: The Legends of Fantasy Football. It was a hall not for professional athletes but for the ordinary men and women who play the game. Those unsung hero’s who have spent endless hours crafting their teams, would finally have a home to call their own.
Product: Toyota Camry, Tundra, Corolla, Prius
Agency: Saatchi & Saatchi
- Media Partnership