Grapeshot and Saatchi & Saatchi LA took home two awards each at the first-ever Signal Awards reception in New York City, recognizing and honoring the technology companies setting the standards in an ever-changing industry.
Attendees from across the tech Lumascape gathered at 230 FIFTH Rooftop Bar on the west side to find out whether they had won a Signal Award.
Despite the daunting number of categories, the evening moved at a fast clip. Brian Braiker, Digiday’s executive editor, kicked off the proceedings. Additional presenters included Sahil Patel, Digiday’s video reporter, Maggie Gales, evp, brand partnerships, Barnes & Noble; Jill Weinstein, senior director, brand partnerships, PopSugar; and Nathan Coyle, evp, business development, Refinery29.
“Does anyone know any ad tech jokes? I don’t,” confessed Brian Braiker. But he certainly tried, telling a joke Tweeted at him from LiveIntent: “Why did the DSP and the SSP try to remain just friends? They didn’t want things to become bidder between them.”
The first category up for honors was Advertising Technology, a subset of tech that aims to better serve ads to users across platforms. 33Across won Best Ad-Serving Platform; inPowered won Best Content Recommendation/Amplification Solution;CPXi took home Best Creative Optimization solution for its AdReady technology, and advertising agency Saatchi & Saatchi LA won Best Creative Platform for its Toyota Camry Facebook campaign. xAd won Best Advertising Platform/Location-Based App for xAd Blueprints, a location-based technology that geo-fences the locations of 12 million brick-and-mortar stores in the United States. The next winner was Nativo, which won Best In-Feed Advertising Platform. AdTheorent won Best RTB Platform + Supply-Side Platform. Rise Interactive was up next, winning Best Search Advertising Platform for its FeedPro technology. Saatchi & Saatchi LA won its second award of the night for Best Social Advertising Networks Campaign for its Toyota 4Runner Facebook campaign.
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