After carrying the ball for the Buffalo Bills for nine years, running back Fred Jackson signed with Seattle in September and has become part of one of the best backfields in the league. But entering Week 6, he’d experienced a rollercoaster of emotions during the Seahawks’ 2-3 start to the season. The folks at Toyota developed a way to help Jackson and his teammates express those emotions — on social media, at least — using a new custom keyboard app featuring FanMojis, or emojis specific to sports.
“Against Cincinnati, I could have used the FanMoji of the guy pulling out his hair,” Jackson says of his team’s 27-24 overtime loss to the Bengals. “It’s going to be a lot of fun to use them to gloat after wins and vent after tough losses. I’m already thinking in FanMojis.”
Jackson, who is Toyota’s spokesperson for the launch, imagined friends sending him the crutches FanMoji when he left the field with an ankle injury in Week 4 against the Lions, or the image of a kicker coated in ice before that OT field goal attempt in Week 5. In fact, he says, he sent a few already this morning.
“My wife texted me the FanMoji of the air horn to motivate me to get out of bed this morning,” he says. “She sent me the fist bump on my way to the stadium to say today is going to be a good day.” But the FanMojis she plans to send to her fantasy football opponents, he says, will not be so rosy.
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